In the area there are records of a Roman "Casale Aurora", and later of a Benedictine monastery, but the exact location of either the Casale and the monastery are unknown, though they werre most probably the earliest settlements of Ururi. Shortly before 1500, when it was a fiefdom of the Loritello family, Albanians had already settled in Casale Aurora and the name began to change from Aurora to Urure.

Being highly dependent on agriculture and on the transhumance economy based on the seasonal migrations of shepherds, the village underwent a deep crisis from the late 19th century, and large communities of emigrants were formed in Canada and Northern Italy.

They keep very strong, community relations and solidarity with one another, being twice emigrants, once from Albania and a second time from Molise, and it is common to hear from them, when they meet, the traditional Albanian salute "Ghjaku Shprjshur" meaning "our dispersed blood" [Text edited thanks to Prof. Romeo Hanxhari, University of Tirana].